About Z. Eren Kocyigit

Z. Eren Kocyigit


Z. Eren Kocyigit (BA Economics, MA Finance, Ph.Dc Marketing) is a Marketing Thinker (as an Academician and Lecturer) and Doer (as a Marketing Director/Consultant).

He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University and Bilgi University. His major research areas are Marketing (Digital, Mobile, and Social Media Marketing) and Finance (Financial Services Marketing, Structured Products, Private Banking).

He worked as marketing and business development specialist at Turkey’s one of the leading bank – Isbank. He worked as product management, marketing and business development Director at Tikle – one of leading digital/mobile technology company in Turkey.

Since 2012 he has been providing training, mentorship and consultancy services to several brands in various sectors.

Click to view full resume

Z. Eren Kocyigithttps://www.linkedin.com/in/erenkocyigit


Mentor, Trainer, Consultant – EK Training & Consultancy

2012 August – Present


  • Full Service Marketing
  • Localisation
  • Corporate / Personal Training
  • Mentorship / Consulting / Coaching
  • Keynote Speech
  • Digital/Mobile Transformation
  • Research / Exclusive Content Creation

View References

Co-Founder – Stage-Co Masters

2014 June – Present

Stage-Co Masters established to provide public and tailor made trainings in order to help Startups, Mentors and Investors on their way to become MASTERS!

View Stage-Co Masters Website

Founder – NBT Digital

2013 January – Present

NBT Digital is a full service marketing agency providing tailor made solutions in owned, paid and earned media channels.

SEM, SEO, Mobile Marketing, Social Media Marketing, PPC Advertising & Optimization, Content Marketing, Email Marketing, Web/Mobile Design & Development

View NBT Digital Website

Founder – NBT Academy

2013 January – Present

NBT (Next Big Thing) Academy Pazarlama, Dijital, Strateji, Finans, ve Satış alanlarında Eğitim & Danışmanlık hizmetleri sunmaktadır.

NBT (Next Big Thing) Academy Provides Education and Consulting Solutions in Marketing, Digital, Strategy, Finance and Sales

View NBT Academy Website

Digital Marketing Consultant – Tikle

2015 June – Present

Marketing – Communication Strategy Formulation & Implementation for all Tikle Brands.
Owned – Paid and Earned Media Channels Coordination

Digital Marketing Consultant – Dataport

2015 June – Present

Coordinating all digital marketing needs of Dataport and its clients

Digital Marketing Consultant – Be Medya

2015 June – Present

Coordinating all digital marketing needs of Be Medya and its clients

Mentor – Stage-Co

2014 March – Present

STAGE-Co aims to disrupt the startup scene by providing a progressive and independent platform connecting VCs, startups and mentors in order to assist all parties to build viable and sustainable projects and companies. Combining the best people with the best ideas and the best venture programs in the true spirit of collaboration, coworking and co-creation focusing on cutting edge and innovative services and products.

STAGE-Co is located in Istanbul – Turkey but having Turkish and Belgian partners, is globally connected and aims to connect ideas, creators, makers worldwide. Stage-Co is doing this by organizing meetups, trainings and conferences in 5 cities and missions worldwide. Training and providing of mentors, focusing on networking and connecting the dots for the best team, the best solution.

Mentor – Startupbootcamp

2014 September – Present

Startupbootcamp is a global network of industry focused accelerators. We take startups global by giving them direct access to an international network of the most relevant partners, investors and mentors in their sector.

Startupbootcamp started in 2010 and now operates globally with 11 accelerator programs and 9 locations in Amsterdam, Berlin, Copenhagen, Eindhoven, Israel, Istanbul, London, Barcelona and Singapore.

10 teams are selected from hundreds of applicants to join a 3 month acceleration program.

View Mentor Page

Trainer – Bilgi Yönetici Geliştirme Merkezi

2014 January – Present

Training Areas

Digital Marketing
Mobile Marketing
Social Media
Big Data & Internet of Things

Director – Product/Account Management, Marketing and Business Development
2013 July – Present
Tikle, Istanbul, Turkey

Reporting to CEO
In charge of Marketing, Sales, Business Development, and Product Management/Development, leading matrix and remote teams.

Product/Account Management
*Leading product/account managers; defining and executing long-term roadmap for the portfolio of B2B and B2C products
*Consulting major accounts on mobile/online marketing strategies
*Managing key client relationships

*Leading Marketing Team, defining and executing segmentation-targetting-positioning and marketing mix for B2C product portfolio
* Defining and executing strategic marketing roadmap for the company.

Business Development
*Leading Business Development team; developing and executing business development strategies for new and existing clients
*Go-to-Market Strategy Development, Business Modelling, Market Research/Scanning, Business Case Development

Account/Product and Business Development Manager
Tikle, Istanbul, Turkey
2012 August – 2013 July

Account/Product Management
• Managing roadmap of multiple products, and expectations of major accounts for assigned products
• Managing relationships with external partners to ensure proper implementation of product features and handling product related issues/defects with urgency
• Enhancing existing products and driving new product development
• Providing detailed product requirements, using cases UI Flows
• Managing internal resources by working directly with project managers, developers and other team members to track progress and resolve issues
• Tracking acquisition, retention and revenue for assigned products/accounts.

Business Development
• Seeking out new opportunities to grow revenue, profit and market share for the company from new business partnerships
• Ensuring closure of new business and account expansion
• Creating/maintaining relationships with prospects and existing accounts
• Creating of marketing and product solutions that engage and excite prospects and existing accounts

Senior Marketing and Sales Specialist,
TurkiyeIs Bankasi A.S. (Isbank), Istanbul, Turkey
2010 November – 2012 August

Marketing Management
• Taking active role in all phases of designing marketing mix regarding private banking products & services.
• Contributing to the value, need and behaviour based segmentation.
• Conducting qualitative/quantitative researches and applying data mining techniques in order to; monitor satisfaction level of clients, gain insights regarding existing customers and detect potential new clients.
• Participating in constructing of CRM campaigns and monitoring the results.
• Following worldwide trends and monitoring products that are launched in foreign markets, working with product teams in identifying, streamlining and adding efficiency to new product development activities. Constituting marketing and sales strategies regarding new product launches.

Sales Channel (Branch) Management
• Managing field sales team to ensure that sales teams are serving appropriate products/solutions to each client in accordance with each client’s needs and expectations.
• Assuring that each client has the proper access to appropriate products/solutions and the pre-sales/after-sales activities are handled impeccably.
• Monitoring performance of field sales team and taking necessary steps to improve the results.

Sales and Business Development Specialist,
TurkiyeIs Bankasi A.S. (Isbank), Istanbul, Turkey 2007 November –2010 November

Sales Channel (Branch) Building &Management
Member of the team that is responsible for
• Building private banking field sales team (covering 200+ branches in 20+ cities) and private banking business unit sales team of Private Banking
•Designing the sales processes of private banking business unit and field sales team.
•Constructing annual and monthly sales targets and deploying them to field sales teams.
•Managing field sales team to ensure that sales teams are serving appropriate products/solutions to each client
in accordance with each client’s needs and expectations.
•Coaching field sales team to achieve their goals, monitoring their performance and taking necessary steps to
improve the results.Providing training, guidance and expertise to field sales team.

•Visiting key clients when it is required.
•Managing trusted relationships with key clients and developing a thorough understanding of their expectations.
•Ensuring that each client has the proper access to appropriate products/solutions, and thepre-sales/after-sales activities are handled impeccably.
•Analyzing clients’ needs and converting clients’ requirements into projects.
•Thinking of creative ways to improve relationships with clients and grow their accounts.
•Maintaining client satisfaction by regular visits and contacts, and by responding clients’ requests on time.


Visiting Lecturer – Istanbul Bilgi University
September 2014 – Present

Lecture – MKT 595 – E-Business and Internet Marketing

Visiting Lecturer – Bahcesehir University
February 2013 – Present

BUS5298 – Mobile Marketing
ISL5298 – Mobil Pazarlama
BUS5074 – E-business & Internet marketing
MAR5113 – High Technology Marketing Management
ISL5627 – Dijital Pazarlama

KOÇYİĞİT, Zekeriya Eren, Yonca ASLANBAY, and Beril DURMUŞ. “Alışılmamış bankacılık ürünleri için ilişkinin kritik rolü.” İktisat İşletme ve Finans 28.327 (2013): 105-122.
Kocyigit, E. (2012), “Spor Pazarlamasında Kullanılan Mobil Uygulamalar”, Pİ Pazarlama Dergisi, 41, 35-40

Projects/Dissertations Supervised
Mobile Marketing Cases in Business World, BAU, 2013
Content Marketing, BAU, 2013
Operators’ Strategies to OTT Platforms , BAU, 2013
Social Media Behavior of Automobile Users, BAU, 2013
Location Based Marketing, BAU, 2014
QR Code Usage in Integrated Digital Campaigns, BAU, 2014
Constructing Integrated Digital Marketing Strategy by Social Media, BAU, 2014
Big Data, BAU, 2014
Internet of Things, BAU, 2014
SMS Marketing, BAU, 2014
MMS Marketing, BAU, 2014
Usage Location Based Applications in S, BAU, 2014
Consumer Behavior in Mobile Marketing, BAU, 2014
Mobile Commerce, BAU, 2014

Research Areas
Digital & Mobile Marketing, Internet Marketing, E-Commerce/M-Commerce, Marketing Management, Marketing Communications, Sports Marketing, Services Marketing, Financial Services Marketing, Consumer Behavior, Sales & Channel Management

Selected Readings

Mobile Commerce: Where is the Money? [Infographic]

At Netmera we created an infographic by using data of 50 mio…

10 Mobile Marketing Tips For Your Marketing Campaigns

1- Provide Omni-channel Experiences Creating a consistent…

Effects of Mobile Marketing on Consumer Decision Making Process

The mobile revolution gave the chance to marketers to be there…

[E-Book] Effects of Mobile Marketing on Consumer Decision Making Process

Nowadays Marketers started to think about impact of mobile marketing…

[E-Book] Mobile Marketing Tips for Savvy Marketers

This E-Book puts forward mobile marketing tips in following fields; This…

[E-Book] Best Practices for Retail & Ecommerce to Win Consumers via Mobile Marketing

The mobile revolution is transforming the way consumers shop…

[E-Book] How to Increase Mobile Engagement: 8 Use Cases for Mobile App Marketers

An e-book by Netmera Regarding Mobile App Engagement Case Studies Click…

Tools for Marketers & Growth Hackers | Product Hunt Curation

Pablo by Buffer Create engaging images for your social media…

Top Mobile Apps for Marketers [Infographic]

Here are the top mobile apps for marketers to plan/execute their…

A Complete Guide to Social Media Marketing

Introduction According to We Are Social’s latest report,…

An Understanding of Marketing Strategy

Article review: Gordon E. Greenley (1989) -  An Understanding…

Product Placement

1. Introduction  In order to reach their target customers,…

Philosophical Foundations of Marketing Research

1. Introduction  ‘We are people thinking about people and…

Structured Products

Click the part to view in detail: Structured Products -…

Is Marketing a Science?

Abstract Without any doubt, controversy about ‘is marketing…

Step by Step Internet Marketing - Ebook

Step by Step Internet Marketing - Ebook by HubSpot http://www.slideshare.net/kocyigiteren/step-by-ste-p-internet-marketing-ebook

Digital Consumer Behaviour - Turkey

Insights Regarding Digital Consumer Behaviour from Google Consumer…

Mobile App Analytics: 6 Capabilities for Mobile Marketers

Adobe published a whitepaper regarding Mobile App Analytics to…

How To Be Successful In Mobile Advertising

How To Be Successful In Mobile Advertising whitepaper by QUANTCAST http://www.slideshare.net/kocyigiteren/how-to-be-successful-in-mobile-advertising

SEO Optimization Worksheet

SEO Optimization Worksheet by HubSpot Click to download word…