Lectures

Visiting Lecturer – Istanbul Technical University
February 2017 – Present

Lectures

  • E-Marketing
  • Strategic Internet Marketing (Executive MBA Class)

Visiting Lecturer – Istanbul Bilgi University
September 2014 – Present

Lectures

  • MKT 595 – E-Business and Internet Marketing
  • BUS 463 – CRM
  • Brand School (Marka Okulu) / MCOM 515 – Social Media Marketing

View University About Page

Visiting Lecturer – Bahcesehir University
February 2013 – December 2015

Lectures

  • Mobile Marketing
  • E-business & Internet Marketing
  • High Technology Marketing Management

Thesis Supervised

Projects/Dissertations Supervised
Mobile Marketing Cases in Business World, BAU, 2013
Content Marketing, BAU, 2013
Operators’ Strategies to OTT Platforms , BAU, 2013
Social Media Behavior of Automobile Users, BAU, 2013
Location Based Marketing, BAU, 2014
QR Code Usage in Integrated Digital Campaigns, BAU, 2014
Constructing Integrated Digital Marketing Strategy by Social Media, BAU, 2014
Big Data, BAU, 2014
Internet of Things, BAU, 2014
SMS Marketing, BAU, 2014
MMS Marketing, BAU, 2014
Usage Location Based Applications in S, BAU, 2014
Consumer Behavior in Mobile Marketing, BAU, 2014
Mobile Commerce, BAU, 2014

Research Areas

Research Areas
Digital & Mobile Marketing, Internet Marketing, E-Commerce/M-Commerce, Marketing Management, Financial Services Marketing, Consumer Behaviour

Education

Ph.D.
ISTANBUL BAHCESEHIR UNIVERSITY
Ph.D. in Management (Marketing)
2010- 2016

DissertationTopic: “A Typology of Mobile Content Consumers and Their Decision Making Styles”

M.A
ISTANBUL BILGI UNIVERSITY
M.A. in Banking and Finance(GPA 3,96)
2008-2010

DissertationTopic: “The Use of Retail Structured Products and Their Applications in Turkey ”

B.S.
HACETTEPE UNIVERSITY
B.S. in Economics
2002-2007

High School
MERAM ANATOLIAN HIGH SCHOOL
1996-2002

Articles/Publications

Segmentation in Financial Services Marketing

Introduction Changes in financial system and economic conjuncture…

Bridging Marketing Scholarship And Practice

Abstract Scholarship, its scope and its importance to the…

Marketing, Its Scope, Philosophical Foundations and Needed Reforms

Aim and Methodology of the Study This study is all about…

Structured Products – Part 8: Appendix B – Structured Retail Products in Regional Markets

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Structured Products – Part 7: Appendix A - Most Common Types of Exotic Options

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Structured Products – Part 6: Conclusion

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Structured Products – Part 5: Structured Products in Turkey

(Part of Master Thesis: Kocyigit, Eren, “The Use Of…

Structured Products – Part 4: Structured Products Around the World

(Part of Master Thesis: Kocyigit, Eren, “The Use Of…