At Netmera we created an infographic by using data of 50 mio app users from 50+ brands to give insights for mobile app marketers and mobile commerce professionals Our findings are: blog post about the infographic Engagement through personalization seems to be the key factor to increase mobile commerce revenues in the next future! It’s […]
Author Archive for: Z. Eren Kocyigit
About Z. Eren Kocyigit
I am a Chartered Marketer (MCIM) w/ BA Economics, MA Finance, Ph.D Marketing.
I am a Marketing Thinker and Doer. I provide consultancy / mentorship / training to startups/brands regarding Marketing.
I am Founder of NBT (Next Big Thing). NBT (founded at 2013) builds 'Marketing Machines' to startups and scaleups.
As a Marketing Consultant/Trainer, I have been providing Marketing Consultancy to brands (i act as interim CMO and/or advisory board member when it is needed) as well as i provide Marketing Trainings
References: SAMSUNG, TEB (BNP Paribas), Riot Games, TESA, Yapı Kredi Bank (Unicredit), Digiturk (Bein Sports), Turk Telekom, Turkcell, Dogus Holding, Aktifbank, Netmera, Exastax
As a University Lecturer; I am Asst. Professor of Marketing. I have been giving Mobile Marketing, E-business & Internet Marketing, CRM, Strategic Internet Marketing, Social Media Marketing lectures at several universities since 2012
References: Istanbul Technical University, Istanbul Bilgi University, Middlesex University, University of Birmingham, Bahcesehir University, Nisantasi University
As a Startup Mentor; i provide mentorship regarding marketing to startups and SMEs
References: London & Partners, Startupbootcamp
Entries by Z. Eren Kocyigit
1- Provide Omni-channel Experiences Creating a consistent experience for your customers across every touch point is a must, especially for mobile marketers. Consumers expect to receive a consistent experience whether they’re in a store, visiting a website, using mobile apps, reading email, or engaging with social media. How can your communication efforts be consistent across […]
The mobile revolution gave the chance to marketers to be there for consumers at relevant moments with different strategies. But in order to be effective, Mobile Marketing tactics should be built around consumers’ behaviours from the very beginning of the purchase journey. Therefore, mobile marketers should understand how the Consumer Decision Making Process works in order to […]
Nowadays Marketers started to think about impact of mobile marketing on consumer decision making more and more. That’s mostly because there is a mobile revolution happening in consumers’ world. This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
This E-Book puts forward mobile marketing tips in following fields; This Providing Omni-channel Experiences Predicting ‘Next Best Offer’ Using Automated Campaigns Focusing on Increase App Conversion Using Lifecycle Targeting Enriching Messages Enriching Segmentation Integrating Online & Offline Being There to Win Mobile Moments Taking into Account Post-Purchase Stage
The mobile revolution is transforming the way consumers shop both in retail stores and online. It is becoming more and more important for the marketers in retail and e-commerce sectors to win omni-channel shoppers This ebook focuses on mobile marketing insights and best practices for retail and e-commerce sectors. Download E-Book
An e-book by Netmera Regarding Mobile App Engagement Case Studies Click to Download
Pablo by Buffer Create engaging images for your social media posts in 30s Intercom Real-TimeHave live conversations with users inside your apps Notify Get notified in Slack when your startup is mentioned online HOKO Mobile deep linking, simplified Hey Press Free searchable database finds journalists for your startup App Review Monitor App Store reviews delivered to Slack and your inbox […]
Here are the top mobile apps for marketers to plan/execute their marketing plans anywhere – anytime. Mailchimp for e-mail marketing Buffer for social media management Dropbox and Evernote for file management Asana for project management IFTTT for connecting various services Flipboard for reading – organizing articles Google Analytics for digital marketing analytics WordPress for content […]
Introduction According to We Are Social’s latest report, there are 2 billion+ active social media accounts globally. Yes this number is huge, but since total population is around 7.2, it also means that there will be billions of more active accounts in the future. From these 2 billion+ people 1.69 billion is accessing their accounts […]