Article review: Gordon E. Greenley (1989) – An Understanding of Marketing Strategy In his study, Greenley (1989) dealt with marketing strategy and tried to develop an understanding regarding marketing strategy by analyzing literature of related concepts. In the study, he followed a three step methodology; in the first two parts, issues about overall strategic planning of […]
Author Archive for: Z. Eren Kocyigit
About Z. Eren Kocyigit
I am a Chartered Marketer (MCIM) w/ BA Economics, MA Finance, Ph.D Marketing.
I am a Marketing Thinker and Doer. I provide consultancy / mentorship / training to startups/brands regarding Marketing.
I am Founder of NBT (Next Big Thing). NBT (founded at 2013) builds 'Marketing Machines' to startups and scaleups.
As a Marketing Consultant/Trainer, I have been providing Marketing Consultancy to brands (i act as interim CMO and/or advisory board member when it is needed) as well as i provide Marketing Trainings
References: SAMSUNG, TEB (BNP Paribas), Riot Games, TESA, Yapı Kredi Bank (Unicredit), Digiturk (Bein Sports), Turk Telekom, Turkcell, Dogus Holding, Aktifbank, Netmera, Exastax
As a University Lecturer; I am Asst. Professor of Marketing. I have been giving Mobile Marketing, E-business & Internet Marketing, CRM, Strategic Internet Marketing, Social Media Marketing lectures at several universities since 2012
References: Istanbul Technical University, Istanbul Bilgi University, Middlesex University, University of Birmingham, Bahcesehir University, Nisantasi University
As a Startup Mentor; i provide mentorship regarding marketing to startups and SMEs
References: London & Partners, Startupbootcamp
Entries by Z. Eren Kocyigit
1. Introduction In order to reach their target customers, marketers have turned to a variety of communication channels in their integrated marketing communications (IMC) efforts. One of these channels is product/brand placement that can be used in television, cinema, books, games, etc… In this paper, a comprehensive literature review will be presented incorporating following areas: […]
1. Introduction ‘We are people thinking about people and giving a lot of emphasis to how they perceive themselves and their relations to the outside world and the products they consume.’ (Levy, 2005; p.344) In the sentence above, by using ‘we’, Levy (2005) probably implied researchers who seek knowledge in several disciplines like psychology, […]
Click the part to view in detail: Structured Products – Part I: Introduction Structured Products – Part 2: Literature Review Structured Products – Part 3: All About Structured Products Structured Products – Part 4: Structured Products Around the World Structured Products – Part 5: Structured Products in Turkey Structured Products – Part 6: Conclusion Structured […]
Abstract Without any doubt, controversy about ‘is marketing a science’ is one of the major topics that have been discussed within academicians in marketing literature. Since almost 65 years, debate about that subject has been going on and it seems it will not end forever. Main reason of the endless discussions about that subject is […]
Step by Step Internet Marketing – Ebook by HubSpot Step by Step Internet Marketing – Ebook from Z. Eren Kocyigit
Insights Regarding Digital Consumer Behaviour from Google Consumer Barometer 2014 Survey Number of connected devices per person People in Turkey use an average of 1 device each. This has risen over the last three years. Smartphone usage In Turkey, smartphone use has almost tripled since 2012. Frequency of Internet usage Most Internet users in Turkey go […]
Adobe published a whitepaper regarding Mobile App Analytics to put forward 6 essential capabilities for sophisticated mobile marketers Mobile App Analytics from Z. Eren Kocyigit
How To Be Successful In Mobile Advertising whitepaper by QUANTCAST HOW TO BE SUCCESSFUL IN MOBILE ADVERTISING from Eren Kocyigit
SEO Optimization Worksheet by HubSpot Click to download word file –> SEO_Optimization_Worksheet SEO Optimization Worksheet from Eren Kocyigit