Entries by Z. Eren Kocyigit

Digital Consumer Behaviour

Insights Regarding Digital Consumer Behaviour from Google Consumer Barometer 2014 Survey Number of connected devices per person More devices are being used per person across the globe. On average, people use at least one device and many use two or more. Smartphone usage Smartphone use is increasing everywhere, with very high usage in Singapore. Frequency of […]

Segmentation in Financial Services Marketing

Introduction Changes in financial system and economic conjuncture have affected the motives of the customers, and have changed their needs in the financial markets. As a result of this, customization emerged as an essential issue for financial services and treating all customers equally became a service philosophy of the past. For this reason financial institutions, […]

List of Marketing Tools & Presentations & Articles

List of Marketing Tools & Presentations & Articles Marketing & Trends What’s Next? Marketing Trends & Forecasts 2014 – 2015 6 Top Marketing Trends in 2015 [infographic] How to Build a Marketing Ecosystem10 Marketing Predictions for 2015 [infographic] 7 Marketing Trends for 2015 Changing Trends in Marketing [Infographic] 10 Hot Consumer Trends 2015 2015 State […]

Bridging Marketing Scholarship And Practice

Abstract Scholarship, its scope and its importance to the society have been subject to many studies in the literature. Academicians in some disciplines gave too much importance on ‘scholarship’ subject, so studied its dimensions and its role to the society. As Mentzer and Schumann (2006) asserted in their study, compared to other disciplines; relatively little […]

Marketing, Its Scope, Philosophical Foundations and Needed Reforms

Aim and Methodology of the Study This study is all about marketing. It has three purposes; Analyzing the nature and scope of marketing Examining debates regarding philosophical foundations in marketing Determining whether marketing needs reform or not. Study will begin dealing with different approaches about nature and scope of marketing. In the following part, philosophical […]

Structured Products – Part 9: Appendix C – Swiss Derivative Map

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail Structured Products And Their Applications In Turkey”, Istanbul Bilgi University, 2010)  Swiss Derivative Map CATEGORIZATION MODEL CAPITAL PROTECTED PRODUCTS Uncapped Capital Protection Exchangeable Certificates Capped Capital Protection Capital Protection with Knock-Out Capital Protection with Coupon YIELD ENHANCEMENT PRODUCTS Discount Certificates Barrier Discount Certificates Reverse Convertibles Barrier Reverse […]

Structured Products – Part 8: Appendix B – Structured Retail Products in Regional Markets

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail Structured Products And Their Applications In Turkey”, Istanbul Bilgi University, 2010) Structured Retail Products in Regional Markets In this section all the data that are used in the following pages are obtained from Arete Consulting Ltd.’s through their web-site www.structuredretailproducts.com. Product types in the tables are divided […]