Insights Regarding Digital Consumer Behaviour from Google Consumer Barometer 2014 Survey Number of connected devices per person More devices are being used per person across the globe. On average, people use at least one device and many use two or more. Smartphone usage Smartphone use is increasing everywhere, with very high usage in Singapore. Frequency of […]
Author Archive for: Z. Eren Kocyigit
About Z. Eren Kocyigit
I am a Chartered Marketer (MCIM) w/ BA Economics, MA Finance, Ph.D Marketing.
I am a Marketing Thinker and Doer. I provide consultancy / mentorship / training to startups/brands regarding Marketing.
I am Founder of NBT (Next Big Thing). NBT (founded at 2013) builds 'Marketing Machines' to startups and scaleups.
As a Marketing Consultant/Trainer, I have been providing Marketing Consultancy to brands (i act as interim CMO and/or advisory board member when it is needed) as well as i provide Marketing Trainings
References: SAMSUNG, TEB (BNP Paribas), Riot Games, TESA, Yapı Kredi Bank (Unicredit), Digiturk (Bein Sports), Turk Telekom, Turkcell, Dogus Holding, Aktifbank, Netmera, Exastax
As a University Lecturer; I am Asst. Professor of Marketing. I have been giving Mobile Marketing, E-business & Internet Marketing, CRM, Strategic Internet Marketing, Social Media Marketing lectures at several universities since 2012
References: Istanbul Technical University, Istanbul Bilgi University, Middlesex University, University of Birmingham, Bahcesehir University, Nisantasi University
As a Startup Mentor; i provide mentorship regarding marketing to startups and SMEs
References: London & Partners, Startupbootcamp
Entries by Z. Eren Kocyigit
Mobile Search Advertising Around the Globe 2014 Annual Report by Marin Software Mobile Search Advertising Around the Globe from Eren Kocyigit
Mobile Analytics To Meet Mobile Objectives via Forrester Make The Most Of Analytics To Meet Your Mobile Objectives from Eren Kocyigit
Introduction Changes in financial system and economic conjuncture have affected the motives of the customers, and have changed their needs in the financial markets. As a result of this, customization emerged as an essential issue for financial services and treating all customers equally became a service philosophy of the past. For this reason financial institutions, […]
List of Marketing Tools & Presentations & Articles Marketing & Trends What’s Next? Marketing Trends & Forecasts 2014 – 2015 6 Top Marketing Trends in 2015 [infographic] How to Build a Marketing Ecosystem10 Marketing Predictions for 2015 [infographic] 7 Marketing Trends for 2015 Changing Trends in Marketing [Infographic] 10 Hot Consumer Trends 2015 2015 State […]
Global Mobile Data Traffic Forecast 2014–2019 by Cisco Global Mobile Data Traffic Forecast 2014–2019 from Eren Kocyigit
Abstract Scholarship, its scope and its importance to the society have been subject to many studies in the literature. Academicians in some disciplines gave too much importance on ‘scholarship’ subject, so studied its dimensions and its role to the society. As Mentzer and Schumann (2006) asserted in their study, compared to other disciplines; relatively little […]
Aim and Methodology of the Study This study is all about marketing. It has three purposes; Analyzing the nature and scope of marketing Examining debates regarding philosophical foundations in marketing Determining whether marketing needs reform or not. Study will begin dealing with different approaches about nature and scope of marketing. In the following part, philosophical […]
(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail Structured Products And Their Applications In Turkey”, Istanbul Bilgi University, 2010) Swiss Derivative Map CATEGORIZATION MODEL CAPITAL PROTECTED PRODUCTS Uncapped Capital Protection Exchangeable Certificates Capped Capital Protection Capital Protection with Knock-Out Capital Protection with Coupon YIELD ENHANCEMENT PRODUCTS Discount Certificates Barrier Discount Certificates Reverse Convertibles Barrier Reverse […]
(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail Structured Products And Their Applications In Turkey”, Istanbul Bilgi University, 2010) Structured Retail Products in Regional Markets In this section all the data that are used in the following pages are obtained from Arete Consulting Ltd.’s through their web-site www.structuredretailproducts.com. Product types in the tables are divided […]