Segmentation in Financial Services Marketing

Introduction Changes in financial system and economic conjuncture…

Bridging Marketing Scholarship And Practice

Abstract Scholarship, its scope and its importance to the…

Marketing, Its Scope, Philosophical Foundations and Needed Reforms

Aim and Methodology of the Study This study is all about…

Structured Products – Part 8: Appendix B – Structured Retail Products in Regional Markets

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Structured Products – Part 7: Appendix A - Most Common Types of Exotic Options

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Structured Products – Part 6: Conclusion

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Structured Products – Part 5: Structured Products in Turkey

(Part of Master Thesis: Kocyigit, Eren, “The Use Of…

Structured Products – Part 4: Structured Products Around the World

(Part of Master Thesis: Kocyigit, Eren, “The Use Of…

Structured Products – Part 3: All About Structured Products

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Critical Role of Relationship for Unfamiliar Banking Products

Author Info Zekeriya Eren KOÇYİĞİT(Bahçeşehir Üniversitesi) Yonca…