Tools for Marketers & Growth Hackers | Product Hunt Curation

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An Understanding of Marketing Strategy

Article review: Gordon E. Greenley (1989) -  An Understanding…

Product Placement

1. Introduction  In order to reach their target customers,…

Philosophical Foundations of Marketing Research

1. Introduction  ‘We are people thinking about people and…

Is Marketing a Science?

Abstract Without any doubt, controversy about ‘is marketing…

Segmentation in Financial Services Marketing

Introduction Changes in financial system and economic conjuncture…

Bridging Marketing Scholarship And Practice

Abstract Scholarship, its scope and its importance to the…

Marketing, Its Scope, Philosophical Foundations and Needed Reforms

Aim and Methodology of the Study This study is all about…

Structured Products – Part 9: Appendix C – Swiss Derivative Map

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…

Structured Products – Part 8: Appendix B – Structured Retail Products in Regional Markets

(Part of Master Thesis: Kocyigit, Eren, “The Use Of Retail…