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Selected Readings

Mobile Commerce: Where is the Money? [Infographic]

At Netmera we created an infographic by using data of 50 mio…

10 Mobile Marketing Tips For Your Marketing Campaigns

1- Provide Omni-channel Experiences Creating a consistent…

Effects of Mobile Marketing on Consumer Decision Making Process

The mobile revolution gave the chance to marketers to be there…

[E-Book] Effects of Mobile Marketing on Consumer Decision Making Process

Nowadays Marketers started to think about impact of mobile marketing…

[E-Book] Mobile Marketing Tips for Savvy Marketers

This E-Book puts forward mobile marketing tips in following fields; This…

[E-Book] Best Practices for Retail & Ecommerce to Win Consumers via Mobile Marketing

The mobile revolution is transforming the way consumers shop…

[E-Book] How to Increase Mobile Engagement: 8 Use Cases for Mobile App Marketers

An e-book by Netmera Regarding Mobile App Engagement Case Studies Click…

Tools for Marketers & Growth Hackers | Product Hunt Curation

Pablo by Buffer Create engaging images for your social media…

Top Mobile Apps for Marketers [Infographic]

Here are the top mobile apps for marketers to plan/execute their…

A Complete Guide to Social Media Marketing

Introduction According to We Are Social’s latest report,…

An Understanding of Marketing Strategy

Article review: Gordon E. Greenley (1989) -  An Understanding…

Product Placement

1. Introduction  In order to reach their target customers,…

Philosophical Foundations of Marketing Research

1. Introduction  ‘We are people thinking about people and…

Structured Products

Click the part to view in detail: Structured Products -…

Is Marketing a Science?

Abstract Without any doubt, controversy about ‘is marketing…

Step by Step Internet Marketing - Ebook

Step by Step Internet Marketing - Ebook by HubSpot http://www.slideshare.net/kocyigiteren/step-by-ste-p-internet-marketing-ebook

Digital Consumer Behaviour - Turkey

Insights Regarding Digital Consumer Behaviour from Google Consumer…

Mobile App Analytics: 6 Capabilities for Mobile Marketers

Adobe published a whitepaper regarding Mobile App Analytics to…

How To Be Successful In Mobile Advertising

How To Be Successful In Mobile Advertising whitepaper by QUANTCAST http://www.slideshare.net/kocyigiteren/how-to-be-successful-in-mobile-advertising

SEO Optimization Worksheet

SEO Optimization Worksheet by HubSpot Click to download word…

Digital Consumer Behaviour

Insights Regarding Digital Consumer Behaviour from Google Consumer…

Mobile Search Advertising Around the Globe

Mobile Search Advertising Around the Globe 2014 Annual Report…

Mobile Analytics To Meet Mobile Objectives

Mobile Analytics To Meet Mobile Objectives via Forrester http://www.slideshare.net/kocyigiteren/make-the-most-of-analytics-to-meet-your-mobile-objectives

Segmentation in Financial Services Marketing

Introduction Changes in financial system and economic conjuncture…

List of Marketing Tools & Presentations & Articles

List of Marketing Tools & Presentations & Articles Marketing…

Global Mobile Data Traffic Forecast 2014–2019

Global Mobile Data Traffic Forecast 2014–2019 by Cisco http://www.slideshare.net/kocyigiteren/global-mobile-data-traffic-forecast-update-20142019

Bridging Marketing Scholarship And Practice

Abstract Scholarship, its scope and its importance to the…

Marketing, Its Scope, Philosophical Foundations and Needed Reforms

Aim and Methodology of the Study This study is all about…