Insights Regarding Digital Consumer Behaviour from Google Consumer Barometer 2014 Survey
Number of connected devices per person
People in Turkey use an average of 1 device each. This has risen over the last three years.
In Turkey, smartphone use has almost tripled since 2012.
Frequency of Internet usage
Most Internet users in Turkey go online every day. This is true across all age ranges, with 62% of Internet users 55 or older coming online every day.
Activities done on a smartphone
Smartphone Internet users in Turkey use their smartphones for a range of everyday activities.
Online purchase – mobile phone
32% of Turkish respondents* made their last mobile phone purchase online.
Role of the Internet in the purchase journey
45% of Turkish people used the Internet to help with their last purchase by comparing choices online.
Use of smartphone in the purchase journey
37% of Turkish smartphone users used their device during their last purchase.- one of the highest rates in the world.
Online research prior to offline purchase
Turkish respondents frequently research online and then buy offline.
Motivations for watching online video
Most Turkish respondents watch online video to be entertained or inspired.
People with whom respondents watched online video
Almost half of Turkish respondents watched their last online video with someone else. This was usually their partner or friends.
Fully focused on last online video watched
63% of Turkish respondents were fully focused on the last online video they watched.
Types of sites used to watch online videos
For online video viewing, respondents mostly use video sites or apps.
Z. Eren Kocyigit