digital consumer

Digital Consumer Behaviour – Turkey

Insights Regarding Digital Consumer Behaviour from Google Consumer Barometer 2014 Survey

Number of connected devices per person

People in Turkey use an average of 1 device each. This has risen over the last three years.

digital consumer behavior turkey

Smartphone usage

In Turkey, smartphone use has almost tripled since 2012.

digital consumer behavior turkey

Frequency of Internet usage

Most Internet users in Turkey go online every day. This is true across all age ranges, with 62% of Internet users 55 or older coming online every day.

digital consumer behavior turkey

Activities done on a smartphone

Smartphone Internet users in Turkey use their smartphones for a range of everyday activities.

digital consumer behavior turkey

Online purchase – mobile phone

32% of Turkish respondents* made their last mobile phone purchase online.

digital consumer behavior turkey

Role of the Internet in the purchase journey

45% of Turkish people used the Internet to help with their last purchase by comparing choices online.

digital consumer behavior turkey

Use of smartphone in the purchase journey

37% of Turkish smartphone users used their device during their last purchase.- one of the highest rates in the world.

digital consumer behavior turkey

Online research prior to offline purchase

Turkish respondents frequently research online and then buy offline.

digital consumer behavior turkey

Motivations for watching online video

Most Turkish respondents watch online video to be entertained or inspired.

digital consumer behavior turkey

People with whom respondents watched online video

Almost half of Turkish respondents watched their last online video with someone else. This was usually their partner or friends.

digital consumer behavior turkey

Fully focused on last online video watched

63% of Turkish respondents were fully focused on the last online video they watched.

digital consumer behavior turkey

Types of sites used to watch online videos

For online video viewing, respondents mostly use video sites or apps.

digital consumer behavior turkey

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Z. Eren Kocyigit

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