Digital Consumer Behaviour

Insights Regarding Digital Consumer Behaviour from Google Consumer Barometer 2014 Survey

Number of connected devices per person

More devices are being used per person across the globe. On average, people use at least one device and many use two or more.

Digital Consumer Behaviour

Smartphone usage

Smartphone use is increasing everywhere, with very high usage in Singapore.

Digital Consumer Behaviour

Frequency of Internet usage

Across the world, Internet use is increasing. Over 50% of Internet users go online daily in the vast majority of countries.

Digital Consumer Behaviour

Social media usage

Usage rates for social media are over 40% among Internet users everywhere. They are especially high in Turkey, where 92% of the online population uses social media.

Digital Consumer Behaviour

Online purchase – clothing & footwear

Over 1 in 3 respondents made their last clothing or footwear purchase online. The rate of online purchase for this category is even higher in South Korea, where 75% of respondents bought online.

Digital Consumer Behaviour

Online research

Online research rates are over 50% almost everywhere, but they are highest in Asia.

Digital Consumer Behaviour

Use of smartphone in the purchase journey

Smartphones are widely used to research purchases, particularly in Asia.

Digital Consumer Behaviour

Online research prior to offline TV purchase

Across many countries, respondents frequently researched online before purchasing a television.

Digital Consumer Behaviour

Watch online video for product information

In Eastern Europe and South America Internet users** like to watch online videos for product information most.

Digital Consumer Behaviour

Watch online video with spouse

30% of Brazilian and 25% of Argentinian Internet users watched their last video with their spouse – one of the highest rates in the world.

Digital Consumer Behaviour

Fully focused on last online video watched

Around the world, most respondents were fully focused on the last online video they watched.

Digital Consumer Behaviour

Online video viewing at work or in school

Online video is often watched at work or in school.

Digital Consumer Behaviour