Insights Regarding Digital Consumer Behaviour from Google Consumer Barometer 2014 Survey
Number of connected devices per person
More devices are being used per person across the globe. On average, people use at least one device and many use two or more.
Smartphone use is increasing everywhere, with very high usage in Singapore.
Frequency of Internet usage
Across the world, Internet use is increasing. Over 50% of Internet users go online daily in the vast majority of countries.
Social media usage
Usage rates for social media are over 40% among Internet users everywhere. They are especially high in Turkey, where 92% of the online population uses social media.
Online purchase – clothing & footwear
Over 1 in 3 respondents made their last clothing or footwear purchase online. The rate of online purchase for this category is even higher in South Korea, where 75% of respondents bought online.
Online research rates are over 50% almost everywhere, but they are highest in Asia.
Use of smartphone in the purchase journey
Smartphones are widely used to research purchases, particularly in Asia.
Online research prior to offline TV purchase
Across many countries, respondents frequently researched online before purchasing a television.
Watch online video for product information
In Eastern Europe and South America Internet users** like to watch online videos for product information most.
Watch online video with spouse
30% of Brazilian and 25% of Argentinian Internet users watched their last video with their spouse – one of the highest rates in the world.
Fully focused on last online video watched
Around the world, most respondents were fully focused on the last online video they watched.
Online video viewing at work or in school
Online video is often watched at work or in school.