Z. Eren KOCYIGIT

Founder – NBT (Next Big Thing)

2013 November – Present

NBT (Next Big Thing) consists of innovative minds and projects that are seeking the next big thing. NBT believes that success in a project depends on following key factors:

* Team Work
* Scalability
* Agility
* Execution
* Monetization
* Efficiency
* Optimization

While constantly seeking the Next Big Thing, NBT;

1- Launches / operates NBT Owned Brands;

* NBT Growth – An international marketing and technology agency serving brands to grow their businesses.

* NBT Mobile – A mobile VAS company managing several mobile VAS products.

* Co-Pilot – a SAAS Platform which we call ‘Marketing Navigator’. Co-Pilot tracks marketing cost and revenue per channel, recommends new channels and predicts which channel will perform best to increase ROI.

2- Invests / accelerates startups that fit NBT requirements

NBT is looking for early stage startups everytime with a next big thing potential

We welcome Next Big Thingers to NBT family to share the same passion with us as a team member. If you are one of them, send your CV to hr@nbtdigital.com

If you want to meet us to learn our startup acceleration programme, reach us through info@nbtdigital.com

View NBT (Next Big Thing) Website

Investor & Board Member – Butikgez

January 2017 – Present

Butikgez is a Leading Modern Modest Fashion Marketplace.

View Butikgez Website

Acting Marketing VP & Advisory Board Member – Netmera

September 2015 – Present

Planning and Coordinating all marketing actions in all owned, paid and earned media channels at global scale.

View Netmera Website

Advisory Board Member – Exastax

October 2016 – Present

Advising CEO and the team regarding Digital Marketing Strategy and Roadmap

View Exastax Website

Digital Marketing Consultant – Tikle

2015 June – 2017 January

Marketing – Communication Strategy Formulation & Implementation for all Tikle Brands.
Owned – Paid and Earned Media Channels Coordination

Digital Marketing Consultant – Dataport

2015 June – 2016 January

Coordinating all digital marketing needs of Dataport and its clients

Mentor – Startupbootcamp

2014 September – Present

Startupbootcamp is a global network of industry focused accelerators. We take startups global by giving them direct access to an international network of the most relevant partners, investors and mentors in their sector.

Startupbootcamp started in 2010 and now operates globally with 11 accelerator programs and 9 locations in Amsterdam, Berlin, Copenhagen, Eindhoven, Israel, Istanbul, London, Barcelona and Singapore.

Acceleration:
10 teams are selected from hundreds of applicants to join a 3 month acceleration program.

View Mentor Page

Trainer – Bilgi University Executive Management

2014 January – Present

Training Areas

  • Digital Marketing
  • Mobile Marketing
  • Social Media
  • CRM
  • Big Data & Internet of Thing

Director – Product/Account Management, Marketing and Business Development – Tikle
2012 August – 2015 May

Reporting to CEO
In charge of Marketing, Sales, Business Development, and Product Management/Development, leading matrix and remote teams.

Product/Account Management
*Leading product/account managers; defining and executing long-term roadmap for the portfolio of B2B and B2C products
*Consulting major accounts on mobile/online marketing strategies
*Managing key client relationships

Marketing
*Leading Marketing Team, defining and executing segmentation-targetting-positioning and marketing mix for B2C product portfolio
* Defining and executing strategic marketing roadmap for the company.

Business Development
*Leading Business Development team; developing and executing business development strategies for new and existing clients
*Go-to-Market Strategy Development, Business Modelling, Market Research/Scanning, Business Case Development

Senior Marketing and Sales Specialist,
TurkiyeIs Bankasi A.S. (Isbank), Istanbul, Turkey
2007 November – 2012 August

Marketing Management
• Taking active role in all phases of designing marketing mix regarding private banking products & services.
• Contributing to the value, need and behaviour based segmentation.
• Conducting qualitative/quantitative researches and applying data mining techniques in order to; monitor satisfaction level of clients, gain insights regarding existing customers and detect potential new clients.
• Participating in constructing of CRM campaigns and monitoring the results.
• Following worldwide trends and monitoring products that are launched in foreign markets, working with product teams in identifying, streamlining and adding efficiency to new product development activities. Constituting marketing and sales strategies regarding new product launches.

Sales Channel (Branch) Management
• Managing field sales team to ensure that sales teams are serving appropriate products/solutions to each client in accordance with each client’s needs and expectations.
• Assuring that each client has the proper access to appropriate products/solutions and the pre-sales/after-sales activities are handled impeccably.
• Monitoring performance of field sales team and taking necessary steps to improve the results.

ACADEMIC EXPERIENCE

Visiting Lecturer – Istanbul Technical University
February 2017 – Present

Lectures

  • E-Marketing
  • Strategic Internet Marketing (Executive MBA Class)

Visiting Lecturer – Istanbul Bilgi University
September 2014 – Present

Lectures

  • MKT 595 – E-Business and Internet Marketing
  • BUS 463 – CRM
  • Brand School (Marka Okulu) / MCOM 515 – Social Media Marketing

View University About Page

Visiting Lecturer – Bahcesehir University
February 2013 – December 2015

Lectures

  • Mobile Marketing
  • E-business & Internet Marketing
  • High Technology Marketing Management

Publications
KOÇYİĞİT, Zekeriya Eren, Yonca ASLANBAY, and Beril DURMUŞ. “Alışılmamış bankacılık ürünleri için ilişkinin kritik rolü.” İktisat İşletme ve Finans 28.327 (2013): 105-122.
Kocyigit, E. (2012), “Spor Pazarlamasında Kullanılan Mobil Uygulamalar”, Pİ Pazarlama Dergisi, 41, 35-40

Projects/Dissertations Supervised
Mobile Marketing Cases in Business World, BAU, 2013
Content Marketing, BAU, 2013
Operators’ Strategies to OTT Platforms , BAU, 2013
Social Media Behavior of Automobile Users, BAU, 2013
Location Based Marketing, BAU, 2014
QR Code Usage in Integrated Digital Campaigns, BAU, 2014
Constructing Integrated Digital Marketing Strategy by Social Media, BAU, 2014
Big Data, BAU, 2014
Internet of Things, BAU, 2014
SMS Marketing, BAU, 2014
MMS Marketing, BAU, 2014
Usage Location Based Applications in S, BAU, 2014
Consumer Behavior in Mobile Marketing, BAU, 2014
Mobile Commerce, BAU, 2014

Research Areas
Digital & Mobile Marketing, Internet Marketing, E-Commerce/M-Commerce, Marketing Management, Marketing Communications, Sports Marketing, Services Marketing, Financial Services Marketing, Consumer Behavior, Sales & Channel Management

Projects Participated

Every business/project/idea has its own dynamics. Z. Eren Kocyigit has been working in several projects in various sectors like Marketing & Advertising, Technology, Software Development, Telco, ICT, Banking, Investment, Financial Services in the areas of Digital/Mobile Marketing, Business Development, Project Management, Product Management/Development, and Monetisation. Below you can see some of the example projects and case studies of Z. Eren Kocyigit’s in various sectors he has been working.

Brands/Companies Established

EK Training Consultancy

Established at 2013 January

Services

Full Service Marketing
Corporate / Personal Training
Mentorship / Consulting / Coaching
Keynote Speech
Digital/Mobile Transformation
Research / Exclusive Content Creation

EK Training ConsultancyFounder - Mentor, Trainer, Consultanthttp://erenkocyigit.com/
NBT Group

Established at 2013 January

NBT Group is a group company specialized in Marketing, Strategy and Technology.

NBT Group invests and operates in Marketing, Advertising, Training and Technology sectors.

Currently NBT Group owns NBT Academy (in Training & Consultancy sector) and NBT Digital (in Marketing & Advertising sector)

NBT GroupFounderhttp://nbtgroup.net/
NBT Academy

2013 January

NBT (Next Big Thing) Academy Pazarlama, Dijital, Strateji, Finans, ve Satış alanlarında Eğitim & Danışmanlık hizmetleri sunmaktadır.

NBT (Next Big Thing) Academy Provides Education and Consulting Solutions in Marketing, Digital, Strategy, Finance and Sales

NBT AcademyFounderhttp://nbtacademy.com/
NBT Digital

Established at 2013 January

NBT Digital provides integrated digital marketing solutions to brands for owned – paid and earned media channels

NBT DigitalFounder
Stage-Co Masters

Established at 2015 June

Stage-Co Masters Established to help Startups, Mentors and Investors on their way to become MASTERS by providing training & workshops.

Stage-Co Masters provides public trainings for everyone who are interested in startup world, and tailor made trainings & programs to universities, incubation centers, and TTOs.

Stage-Co MastersCo-Founder

Consultancy

Tikle

2015 June – Present

Marketing – Communication Strategy Formulation & Implementation for all Tikle Brands.
Owned – Paid and Earned Media Channels Coordination

TikleRole: Marketing Consultanthttp://apps.tikle.com/
5 Günde İngilizce

2013 September -2014 April

6 Months Digital Transformation Project Implemented. Strategy for Owned – Paid and Earned Media Channels Constructed, Implemented and Optimised.

5 Günde İngilizceRole: Marketing Consultanthttp://www.5gundeingilizce.com/
Be Medya

2015 June – Present

Coordinating all digital marketing needs of Be Medya and its clients

Be MedyaRole: Digital Marketing Consultanthttp://www.bemedya.com/
Dataport

2015 June – Present

Coordinating all digital marketing needs of Dataport and its clients

DataportRole: Digital Marketing Consultant

Digital Marketing Services

Turkcell GollerCepte

Digital Marketing Activities Provided: Mobile Marketing, Display, UX, A/B Testing, Optimization

Turkcell GollerCepteArea: Digital/Mobile Marketing
Avealig

Digital Marketing Activities Provided: Mobile Marketing, Display, UX, A/B Testing, Optimization

AvealigArea: Digital/Mobile Marketing
Vodafone Maçlar Cepte

Digital Marketing Activities Provided: Mobile Marketing, Display, UX, A/B Testing, Optimization

Vodafone Maçlar CepteArea: Digital/Mobile Marketing
NTVSPOR Mobile Portal & SMS Service

Digital Marketing Activities Provided: Mobile Marketing, Display, UX, A/B Testing, Optimization

NTVSPOR Mobile Portal & SMS ServiceArea: Digital/Mobile Marketing
Tikle

Digital Marketing Activities Provided: Mobile Marketing, Social Media Marketing, SEO, SEM, Display, UX, A/B Testing, Optimization

TikleArea: Digital/Mobile Marketing
SporStation

Digital Marketing Activities Provided: Mobile Marketing, SEM, Facebook Advertising, Display, UX, A/B Testing, Optimization

SporStationArea: Digital/Mobile Marketing
NeDuydum.com

Digital Marketing Activities Provided: Mobile Marketing, SEM, Facebook Advertising, Display, UX, A/B Testing, Optimization

NeDuydum.comArea: Digital/Mobile Marketing
5 Gunde Ingilizce

Digital Marketing Activities Provided: SEM, Display, Facebook Advertising, A/B Testing, Optimization

5 Gunde IngilizceArea: Digital Marketing
Kredi Hesaplama Servisi

Digital Marketing Activities Provided: Mobile Marketing, SEM, Facebook Advertising, Display, UX, A/B Testing, Optimization

Kredi Hesaplama ServisiArea: Digital/Mobile Marketing
Hasar Sorgulama Servisi

Digital Marketing Activities Provided: Mobile Marketing, SEM, Facebook Advertising, Display, UX, A/B Testing, Optimization

Hasar Sorgulama ServisiArea: Digital/Mobile Marketing
NTV Mobile

Digital Marketing Activities Provided: Mobile Marketing, UX, A/B Testing, Optimization

NTV MobileArea: Digital/Mobile Marketing
CNBCe Mobile

Digital Marketing Activities Provided: Mobile Marketing, UX, A/B Testing, Optimization

CNBCe MobileArea: Digital/Mobile Marketing
Sarnikon

Digital Marketing Activities Provided: SEM, Display, A/B Testing, Optimization

SarnikonArea: Digital Marketing

Training & Keynote

Digiturk

Digiturk – June 2014
Big Data & Internet of Things

DigiturkArea: Corporate Training
Stage-Co

Stage-Co – March 2015
Digital Marketing for Mentors
KPIs in Marketing

Stage-CoArea: Training & Keynote
Yapı Kredi Bank

Yapı Kredi – 2015 May

Digital Marketing for SMEs

Yapı Kredi BankArea: Training
Bilgi University YGM

Bilgi YGM – 2014-2015

Digital/Mobile Marketing
Big Data & Internet of Things

Bilgi University YGMArea: Training & Keynote
The Banks Association of Turkey

TBB – 2015 February

Think Mobile, Act Mobile!

The Banks Association of Turkey Area: Training
KOSGEB

KOSGEB – 2014 June – July – August
Digital – Mobile Marketing for SMEs

KOSGEBArea: Training
Istanbul Technical University

ITU – June 2015

Using Mobile Marketing in Integrated Marketing Communications

Istanbul Technical UniversityArea: Keynote
Istanbul Bilgi University

Istanbul Bilgi University

University Lecturer – 2014

MKT 595 – E-Business and Internet Marketing

Keynote – 2013 – 2014 -2015

Digital – Mobile Marketing

Istanbul Bilgi UniversityArea: University Lecturer - Keynote
Bahcesehir University

Bahcesehir University 

University Lecturer – 2013-2014

BUS5298 – Mobile Marketing
ISL5298 – Mobil Pazarlama
BUS5074 – E-business & Internet marketing
MAR5113 – High Technology Marketing Management
ISL5627 – DijitalPazarlama

Bahcesehir UniversityArea: University Lecturer

Project/Product Development & Management

Turkcell GollerCepte

Mobile sport portal developed for Turkcell

Turkcell GollerCepteRole: Product/Project Managementhttp://gollercepte.tv/
Avealig

Mobile sport portal developed for Avea

AvealigRole: Product/Project Management
Vodafone Maçlar Cepte

Mobile sport portal developed for Vodafone

Vodafone Maçlar CepteRole: Product Development & Product/Project Management
NTVSPOR Mobile Portal & SMS Service

Mobile sport portal developed for NTVSPOR

NTVSPOR Mobile Portal & SMS ServiceRole: Product Development & Product/Project Management
Fanatik SMS Service

SMS Package developed for Fanatik

Fanatik SMS ServiceRole: Product Development & Product/Project Management
Turkcell İzle Kazan

“İzleKazan” application subscribers get points while catching advertisements on TV and participating on surveys related to advertisements.

Turkcell İzle KazanRole: Product Development & Product/Project ManagementView in Apple Store
SporStation

Multi-Channel sports portal

SporStationRole: Product Development & Product/Project Managementhttp://sporstation.com/
NeDuydum.com

Multi-Channel Portal for Women..

NeDuydum.comRole: Product Development & Product/Project Managementhttp://neduydum.com/
Kredi Hesaplama Servisi
Kredi Hesaplama ServisiRole: Product Development & Product/Project Managementhttp://www.turkcell.com.tr/servisler/kredi-hesaplama-servisi
Hasar Sorgulama Servisi
Hasar Sorgulama ServisiRole: Product Development & Product/Project Managementhttp://www.sbm.org.tr/tr/Sayfalar/SMSSorgulamalari.aspx
NTV Mobile
NTV MobileRole: Marketing & Product Management
CNBCe Mobile
CNBCe MobileRole: Marketing & Product Management

Mentor / Jury Roles

indir.com Mobile Application Contest 2014

indir.com Mobile App Rewards”, organized to support the mobile app developers and app ecosystem in Turkey

indir.com Mobile Application Contest 2014Jury
Startupbootcamp Istanbul

Startupbootcamp Istanbul is a mentor-driven program that provides a massive amount of support and connections to accelerate a startup’s growth.

Startupbootcamp IstanbulMentorhttp://www.startupbootcamp.org/mentors/eren-kocyigit.html
Stage-Co

Mentorship to Startups

Stage-CoArea: Mentorhttp://stage-co.com/mentors
Mentornity

Mentorship to Startups

MentornityArea: Mentor

Research / Content Creation

CMO.com

Subject: The Complete Guide To Mobile Strategy

CMO.comArticlehttp://www.cmo.com/articles/2015/3/19/the-complete-guide-to-mobile-strategy.html
Pi Marketing Magazine

Subject: Mobile Applications Used in Sports Marketing

Pi Marketing MagazineArticlehttp://bit.ly/QxCUPY
IIF Journal

Subject: Critical Role of Relationship for Unfamiliar Banking Products

IIF JournalAcademic Articlehttp://bit.ly/16iv4Lx

Services Provided by Z. Eren Kocyigit

FULL SERVICE MARKETING

End-to-end Marketing Services including Strategic Marketing Management, Strategy Development, Digital/Mobile Marketing, Product/Business Development, Product Management and Marketing Operations.

TRAINING

Tailor-made trainings designed for startups, established brands and individuals. Topics include Strategic Marketing Management, Digital & Mobile Marketing and Social Media Management.

KEYNOTE SPEECH

Keynote Speeches, Presentations, Seminars, and Workshops at corporate events and conferences designed in accordance with the needs of businesses, organizations and meeting planners.

MENTORSHIP / CONSULTANCY / COACHING

Mentorship/Consultancy for Startups/Established brands;  Coaching for individuals to help them unleash their potential for reaching their goals.

DIGITAL / MOBILE TRANSFORMATION

Transform individuals, startups, and established brands in accordance with digital/mobile revolution. Process include; assess, plan and execute.

RESEARCH / EXCLUSIVE CONTENT CREATION

Research and Exclusive Content creation such as Best Practice Guides, Market Insights, Market Data, Trend/Innovation reports

Contact

Feel free to send any question or feedback to info@erenkocyigit.com

I read all emails and do my best to respond to all emails.